Underscore, Underscore

When we are not talking about leet stuff like Nerf Wars, we're seriously discussing taglines:

N: I'm working on this brief, last year's tagline was Shaping the Future. Logically, what do you do after shaping the future?
W: You live the dream.

Went to ask another leet colleague:

N: What's after Shaping the Future?
K: You maintain the future.
N: Maintain? But you're not yet there.
K: Yeah, but you can stabilize the future.
N: Why?
K: Why not?
N:What if you don't like the future? Can you reshape it?
K: What? No. Why? You don't have to shape it again.


I don't know if we are talking about the taglines, really. Or channeling our thoughts on life in general through creative briefs.