Ola Twitter

After months of being deviant to Twitter, I finally gave in.

I'm seriously following the 140-character limit, it's really a good exercise on brevity. What I hate about it is the bit.ly version of websites, they sucked the soul out of an URL. In the Twitter cyberworld, we can't help but use it for brevity's sake. My blog is called strawberryicecreamandmallows, conjuring thoughts of freezing pink ice cream topped with rainbow mallows, and then bit.ly reduced it to http://bit.ly/cY2ybf, some alphanumeric combination that follows the KISS mantra. Yes, perhaps, I just need to get used to it.

I did not have any intention of making a Twitter account until Modern Copywriter blog mentioned leeclowsbeard's account. I got curious, so I finally registered after months of ignoring that follow me on Twitter sign flashed in all the blogs I religiously read everyday. Well, given the cringe-worthy fluff I had churned out in the last 13 months, I need access to the advice of industry experts (my fave right now is Junior: Celebrating Life at the Bottom), 140-character updates on what's happening in the ad world and some bit.lys redirecting me to advertising resources online. I need the right inspiration from the right people to salvage me from this cliche quicksand, and it feels good to be connected, albeit virtually, to those great names in the advertising world I would just normally come across in magazines, books and ad sites.

I got lots of good advice so far, but for some strange reason, this line from Sally Hogshead, advertising demigod responsible for all those awesome BMW ads, got permanently engraved in my brain cells:

' being in a crap job isn't your fault, staying in a crap job is'.

Ouch.